Primary Research
Ethnographies, shopalongs, focus groups, surveys and creative and concept testing deliver clients a bespoke, insight-generating research and learning plan at project onset.
Audience & Personas
Segmentations, personas and target profiles—compiled using proprietary tools and data sources—align a brand with the people who drive their success.
Brand & Campaign Strategy
Brand, consumer, category and culture analysis unlocks opportunities, aha’s, truths and insights to inform campaign development and go-to-market approaches.
Journey Mapping
Customized journeys paint a behavioral and emotional narrative for brands to better understand and influence a consumer and customer’s end to end experience.
Innovation Blueprints
Analyzing market trends, competitive dynamics and technological and cultural shifts identify market gaps and new brand opportunities.
Trends Mapping & Foresight
Trends are mapped across the culture with an applied foresight framework that considers societal, technological, economic, cultural and environmental drivers for brands.