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Consumer
Electronics

Powering up product stories
that drive consumers to retail.

OUR POV

In the constantly innovating world of consumer electronics, product life cycles are short and retail environments are not brand-controlled. Consumer electronics shoppers are making high-commitment choices, so brands need to provide the experiences, content and tools that empower them and propel their journey all the way through purchase and beyond.

KPI Focus

  • Sales & Market Share
  • Traffic to Retail
  • Brand Cross Sales
  • Cost per Acquisition
  • Customer Lifetime Value
  • Margin by Product Line
  • Ecommerce Conversions
  • Online Locator Usage
  • Average Online Review Ratings
  • Trial/Purchase from Social
  • Share of Voice
  • Organic Search Ranking

Expertise

  • Digital Re-Branding
  • Web & Mobile-Web Development
  • Creative & Content Strategy
  • Product Experience Stories
  • Product Photography
  • Customer Support Experiences
  • Retail Mobile Shopping Tools
  • E-Commerce Strategy & Optimization
  • Social Media Strategy & Management
  • 3D/CGI Product Renders
  • CRM
  • SEO

CASE STUDIES

VIZIO

Digital Rebrand

Lifting a brand up the value chain with a digitally led makeover.

Xbox

XBOX SUPPORT EXPERIENCE

Decreasing call center volume with enhanced customer experience.

ASUS

Transformer Book Chi Launch

Mastering a digital-only product launch in a crowded sector.

Sena

DIGITAL RE-BRANDING

Designing a new e-commerce platform to support retail. 

QUICK STUDIES

Pioneer

POWER METER LAUNCH

Pioneer Electronics Cycle Sports had developed the Power Meter, the industry’s most powerful cycling device. But to launch this innovative product, Pioneer needed to help cyclists understand the power of this groundbreaking device. BLITZ created narratives that framed the product line for owned media, along with communication architecture and content that explained its benefits and, in turn, drove sales.

Epson

STYLUS PRO 3800 DIGITAL EXPERIENCE

BLITZ helped Epson introduce a new printer to an entirely new audience. The key was to communicate the Stylus Pro 3800’s technological innovations in a clear, straightforward way to its most challenging audience – the prosumer. We created an award-winning product destination, accentuated by visual storytelling demos that give users a deeper tour inside the printer and everything that went into it.

Cisco

HOME NETWORKING SOLUTIONS

Cisco had to attract a new audience for its Valet brand of routers while challenging existing market perceptions around the technology. BLITZ responded with a series of experiences designed to communicate the hassle-free, seamless integration of Cisco technologies into consumers’ daily lives, while also providing clarity around the Valet, Linksys and Cisco brands and their product offerings.

OUR CLIENTS

CE BRANDS WE’VE
HELPED MAKE FAVORITES

ASUS logo
Lenovo Logo
VIZIO Logo
Xbox Logo
Pioneer Logo
HTC Logo
Alpine Car Audio Logo
Linksys Logo
Epson Logo
Alienware Logo
Dell Logo
Sena Cases Logo

Find out how we can put solutions
like these to work for you.

Get in touch