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Consumer
Packaged Goods

Moving products off shelves and into customers’ hearts.

OUR POV

In the CPG world, where awareness and trial are key to driving sales, the sea of lookalike products and private-label brands can overwhelm consumers. That’s why product storytelling is more important than ever: It creates differentiation. Digital channels provide an effective opportunity for creating engagement and advocacy while sustaining preference.

KPI Focus

  • Sales and Market Share
  • Purchase Frequency
  • Share of Basket & Basket Mix
  • Coupon Redemptions
  • Cross Shopping Rate
  • Inventory Turnover
  • Brand Loyalty
  • Share of Voice
  • Social Reach & Engagement
  • Review Ratings
  • Loyalty Program Subscribers

Expertise

  • Product Campaigns
  • Social Engagement Programs
  • Crisis & Reputation Management
  • Creative & Content Development
  • Integrated Campaigns & Promotions
  • Mobile & Retail Shopping Experiences
  • Customer Loyalty Programs
  • Recipe Apps & Databases
  • Local Targeted Search
  • CSR Campaigns
  • Adver-Games
  • SEO

CASE STUDIES

Dole

DIGITAL AND SOCIAL AOR

Growing share with a fresh new platform.

logo_mattel

SOCIAL AOR & DIGITAL

Helping consumers unplug and enjoy a board game.

Naked Juice

AOR

Achieving a record market share in the midst of a price war.

Sena

DIGITAL RE-BRANDING

Using a new design and e-commerce platform to support retail and drive traffic.

QUICK STUDIES

Izze

NEW flavor launches

IZZE needed to make a splash with the newest flavors in its low-calorie soft drink line. BLITZ served up a social media campaign inviting fans to guess IZZE’s new “mystery” flavor, which led to a whopping 530% spike in page feedback. This teaser campaign led into a successful post-launch campaign of reward and activation that saw user engagement nearly double over previous levels.

Icelandic Glacial

SOCIAL MEDIA STRATEGY

Icelandic Glacial needed to tell a memorable story that would distinguish it from more established brands. BLITZ designed a strategy around smart targeting and shareable content as told through influential partners in music, fashion and film. Within a year, Icelandic Glacial’s social following rose 300% and content engagement rates soared from .04% to 5%.

OUR CLIENTS

A FEW CPG BRANDS
WE’VE HELPED MAKE FAVORITES

Dole Logo
Naked Logo
Izze Logo
Evolution Fresh Logo
Red Bull Logo
Nestle Logo
Icelandic Glacial Logo
Sena Cases Logo
Mattel Logo

Find out how we can put solutions
like these to work for you.

Get in touch