We prototyped the next generation of Fandango.com to be an engaging experience that movie fans would want to visit every day – not just when it was time to buy a movie ticket. Our new platform weaves together exclusive content, a vibrant community, and best-in-class commerce tools into a compelling experience for movie fans, and a more valuable platform for advertisers. Our design process focused on three user journeys:
Our prototype featured a new, flexible navigation approach that radically simplified the ticket purchase process, while also providing better exposure to Fandango’s breadth of exclusive content.
Click the Watch Now button below to see the prototype.
The site’s Movie Feed experience allowed the homepage to feel truly personalized to returning users.
New advertising products were envisioned to be wholly integrated within the rest of the site’s content experience.
Our revamped My Fandango experience helped make the homepage feel truly personalized for returning users.
Because viewing trailers is a key driver of user engagement, we reimagined the trailer offering as a curated video playlist.
We also envisioned quick, fun, interactive components sprinkled throughout the site to further boost customer engagement – and, as a result, advertiser value.
Intuitive search features help moviegoers to find the most convenient showings of the movies they’d like to see, based on when and where there are show times closest to them.