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FRANCHISES +
RETAIL CHAINS

Expanding national reach while minding the brick-and-mortar.

OUR POV

To drive year-over-year increases in brick-and-mortar locations, franchise and retail chain brands face a challenging dilemma: How does one build a robust brand on a national scale when the bottom line is always drawn at the local shopping experience? At BLITZ, we provide a fine-tuned balance of local engagement and national brand advocacy as a formula for consistent growth.

KPI Focus

  • Sales and Market Share
  • Revenue per Location
  • Foot Traffic Volume
  • Order/Shopping Cart Size
  • Average Online Review Ratings
  • Organic Search Ranking
  • Online Locator Usage
  • Loyalty Program Subscribers
  • Coupon Redemption
  • Share of Voice
  • Repeat Visits

Expertise

  • Brand & Communications Strategy
  • Local & National Media Campaigns
  • Lead Generation
  • Customer Acquisition
  • Customer Loyalty Programs
  • Digital-to-Retail Promotions
  • Social Media Strategy & Management
  • National & Local Content Development
  • Franchisee Acquisition Marketing
  • Influencer & Customer Outreach
  • Local SEO Strategy & Implementation

CASE STUDIES

Primrose Schools

Facts and Ways 

Priming a regional favorite for the national stage, while driving enrollment.

CiCi's Pizza

Better. Believe It. 

Staying top-of-mind with a consumer-first product improvement story.

Starbucks

Starbucks Shared Planet 

Creating a new brand pillar to reinforce customer loyalty.

QUICK STUDIES

Relax the Back

DIGITAL & SOCIAL MEDIA CAMPAIGN

Relax The Back needed to replicate its successful in-store experience to succeed in the digital space. So, BLITZ helped the brand rethink its identity with a fresh new campaign. “We’ve Got Your Back” became a rallying cry across paid, owned and earned media with useful content, smart targeting and a focused national-to-local approach that increased store foot traffic.

UFC Gym

SEARCH MARKETING

UFC Gym needed to find more efficient ways to drive enrollment at its franchises nationwide. BLITZ re-architected its paid search program with all new keywords, ads, targeting strategy and landing pages. Within two months, lead volume skyrocketed while cost-per-lead was cut nearly in half, resulting in new opportunities for franchise sales managers nationwide.

OUR CLIENTS

FRANCHISE BRANDS WE’VE 
HELPED MAKE FAVORITES

Primrose Schools Logo
Cicis Logo
UFC Logo
Starbucks Logo
Lucky Strike Logo
Relax The Back Logo

Find out how we can put solutions
like these to work for you.

Get in touch