BLITZ


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Hi ,

Twenty-ten was a year of growth and excitement for BLITZ. We gained many new clients, progressed to Digital Agency of Record for a few existing accounts, nearly doubled the BLITiZen count and rocked the industry in more ways than one.

This issue sheds some light on our recent involvement in the digital world, ranging from social media to live entertainment. We hope you enjoy the read and have a fun, safe and happy holiday season.

See you in the new year,

Ivan Todorov, CEO
ivan@blitzagency.com

Ken Martin, CCO
ken@blitzagency.com

Why a Website Might Be the Last Thing You Need

Brands often expect their websites to do it all: attract, inform, convert, transact, support and engender.
What they're forgetting, however, is that business is run by customers—and more often than not, people go elsewhere for others' opinions before buying a product. Those elsewheres may matter more than your website.

Read the article

	Halo Waypoint BLITZ joined Microsoft's 343 Industries to conceptualize, design and develop Halo Waypoint, the most immersive Halo experience outside of gameplay. This first-ever three-screen strategy for Halo leverages Xbox consoles, the web and mobile phones to increase user engagement with the Halo brand throughout the day. Read the case study


	Xbox Online Support To transform Support.Xbox.com into the best-in-class online technical support required collaboration between our user-experience architects and Xbox’s most knowledgeable support experts. Renovations included strategically restructuring the navigation system, simplifying the troubleshooting process and adding functional elements to name a few. Read the case study

The BLITiZen Kane Experience Brings Home AdJam's Golden Axe

This fall at thinkLA's AdJam 2010, we proved that BLITiZens work hard, play harder and still conquer the industry. Rocking out against other LA-based ad agencies, we stole the show by winning both "Best Audition Video" and the coveted Golden Axe.

Check out BLITiZen Kane on Facebook

BLITZ Reaches 1000 Facebook Fans

As of October 4th, 2010, BLITZ surpassed the 1,000-fan mark on Facebook. Our newsletter is only once per quarter, but our Facebook fans can access BLITZ's latest and greatest on a regular basis. This includes project launches, innovations, newsworthy happenings, exclusive photos and awesome videos of BLITiZen culture.

Become a BLITZ Facebook Fan

Lincoln MKZ Hybrid
Lincoln was launching the MKZ Hybrid, its most eco-friendly and fuel-efficient luxury vehicle. To set this hybrid apart from competitors, we created an experiential site that features an interactive dashboard demo, videos of its advanced technology and a Facebook badge that encouraged user participation.

Read the case study

Naked Juice's Naked Truth
Naked Juice follows a single philosophy for life and juice: be 100% natural. As part of its fall campaign, we created a Facebook touchpoint that encouraged consumers to do the same—drop the additives and sugar coatings and reveal something unique about their "naked" selves.

Read the case study

FX's Fall Line Up
To get viewers hyped for FX fall programming, we created new destination sites for Terriers S1, The League S2, Sons of Anarchy S3 and Always Sunny in Philadelphia S6. Included are unique interactive elements, such as "Are You Philly or Not?," live chatting with characters, voice message posting and an exclusive League Dashboard that pulls information from FoxSports.com.

Read the case study

	OMMA Awards Marley 1Love, Guitar Hero and John Mayer		Davey Awards Zoobles, Gaikai, Planting My Ideas, and 6 others
	W3 Awards Bottle Reincarnation, Alpine, Starbucks and 2 others		Interactive Media Awards Gaikai