BLITZ

With more cars taking to the roads every day, rising gas prices and the looming threat of global warming, the automotive industry is scrambling to give consumers a better alternative for their daily commute. However, with all of big auto’s moving and shaking, we’re not seeing much change. Enter CODA, a new, independent car company set on shaking up the industry with their 100%, all-electric vehicle.

While this new brand was busy getting their zippy electric production car ready, they needed a partner to help establish its brand voice.  And then they met BLITZ.

Together, we helped to develop and hone a rich and comprehensive voice and visual language for the brand, which we deployed across every aspect of the CODA campaign. From its newly-opened Los Angeles showroom, to its all-new website and customized vehicle configurator, to witty, eye-catching, optimistic print advertising.

With cars just coming off the line, a brand identity, website and auto showroom, CODA is set to take California, then America, and the world by storm.