BLITZ

To build awareness around GE’s animated short film showcase,            Imagination Theatre, BLITZ was called upon to create a hefty rich media campaign that included video units and page takeovers. After initial brainstorming, it was clear that BLITZ wanted to use the opportunity to give our audience a sneak peek into the variety of fun, animated pieces that could be seen within the showcase. The campaign exceeded expectations, gaining a 17 percent CTR, and even saw a significant spike in click through rate after a quick optimization pass during the campaign.