BLITZ

Challenge

Naked’s product catalog was growing, they were investing more into the sustainability efforts, new product lines were underway and they now had a burgeoning social community. With all this action going on, it was time to revamp their hub, NakedJuice.com, to ensure all areas of their brand promise were being met. And with the growing popularity of mobile and tablets on the market, it was equally important to offer users of such devices an equally promising experience.

Solution

To say a new website was the solution would be easy. What we pulled off is a much bigger story. The first piece of business was to develop a content strategy and fluid user experience — one that would be accessible on any device, specifically mobile, which has become the go-to resource for shoppers on run.

But more than changing up the site’s functionality, we placed a strong emphasis on content. Naked has always been grounded in sustainability and corporate responsibility, but over the years they’ve increased their investment by sourcing bananas from the Rainforest Alliance, transitioning all bottles to 100% recycled and 100% recyclable bottles, constructed a LEED-Certified bottling facility, and more.  Beyond telling the story of juice and their history, we reshaped their content and altered their brand voice to ensure their corporate responsibility message was constant throughout, only we worked make it sound not so corporate.

Throughout the site, you’ll find all the information one would expect in a CPG (consumer packaged goods) site, such as where to buy and product information, but we’ve also added a variety of social tools that will allow visitors to push whimsical factoids to their relative social spaces. Small additions such as these add to the social currency Naked fans already embrace and share with their circles.