Tiger Woods Moonshot
Campaign Game
With the release of Gatorade’s new Tiger Woods flavor, the brand wanted a fun, interactive component that integrated nicely with the offline campaign. Working with Element 79, we created an online game that played directly off the broadcast spot. In it, users play as Tiger Woods on the moon, blasting asteroids using nothing but a driver and golf ball. A leaderboard allows players to compete for top ranking. The game is somewhat challenging, which has helped increase the “play” and “challenge” factor, thus increasing time spent with the site.
“Games like this are extremely potent in capturing an audience’s time with a brand.”
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