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CUTTING THROUGH
THE STATIC

How our revitalized user experience helped Slacker Radio
retain and convert users in a competitive market.

Slacker Radio

SUMMARY

Despite a community of 30 million users, Slacker struggled to grow market share in the face of new, more modern competitors. As the service entered its seventh year in operation, its customer acquisition, retention, and free-to-premium account conversions had all stalled and wholesale change was needed.

Here’s how we helped Slacker win new customers by revitalizing the 
product, brand, and messaging from the ground up.

our roles 

  • Digital Product Strategy
  • Brand Strategy
  • UX & Multi-Screen
    Design
  • Creative Development
  • Content Strategy

challenge

Over more than half a decade, Slacker Radio had built a solid core community of users. Despite this, Slacker’s dated product experience, lack of brand expression and its disjointed consumer messaging proved to be an increasing hindrance to customer acquisition and retention.

Insights

We knew that when people tried Slacker, they liked it. However, the data showed many potential customers were opening the service and then abandoning it before ever pressing play. While this indicated a problem in the quality of the user experience, it also presented Slacker with an opportunity to stand apart by presenting a personalized experience that’s curated by humans, not algorithms.

Slacker

solution

TUNING INTO THE
LISTENER EXPERIENCE

BLITZ redesigned the touch points of the consumer’s digital interaction with Slacker, turning marketing spaces into a demo of the service itself. From the product story, to the onboarding of new users, to a responsive redesign of the web and mobile apps—all showcased an all-new brand expression that highlighted Slacker’s unique stations, fine tuning dials and semantic search.

Desktop & Mobile Views

By speaking and acting with one voice across all touch points and providing a beautiful product experience, Slacker is now positioned to capture new customers away from an ever-growing list of competitors.

Branding: A New Kind of Look For A New Way to Listen

At the core of our digital re-branding was a completely new visual identity and mark for Slacker – one that paid homage to the warmth and personalization of old-school radio that Slacker emulates.

Slacker Radio Brand Guide

Website Redesign: Streaming With A Human Touch

Slacker’s redesigned homepage greets visiting prospects with a blend of marketing messaging and in-line product demos, while daily content curation, featuring the best music and music news, gives users a reason to return.

Desktop View with UX Wireframe

Each individual Slacker station page is custom-crafted to reflect the personality of the people that power it.

Meanwhile visitors with free accounts are encouraged to discover the benefits of paid subscriptions.

Slacker Stations

Mobile App: Streaming Music On The Move

BLITZ’s comprehensive re-design also extends to Slacker Radio’s popular iOS app, enabling listeners to bring the new Slacker experience with them everywhere.

Mobile View
Tablet View

ECOSYSTEM

PLATFORM PLANNING

To implement this platform we prioritized journey touch points, established channel roles and focused investments where Slacker Radio could achieve its greatest impact.

Slacker Ecosystem

Branding

A new visual identity drives interest and advocacy by evoking shared values and personality.

Web Redesign

Marketing messaging, curated content and product demos convert consideration to trial and, ultimately, purchase.

Mobile App

Engages fans everywhere, driving awareness and advocacy through social sharing.

Results

BLITZ relaunched the all-new Slacker Radio brand and product experience to a string of positive press and accolades from users.

“There’s no shortage of Internet radio with stations personalized around your personal music tastes, but Slacker is our favorite for its minimal, discovery-centric home page.”  – Time Magazine

Stats

Slacker Stats Slacker Stats

Find out how we can put solutions
like these to work for you.

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