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Travel & Hospitality 

Optimizing look-to-book ratios through journey design.

OUR POV

Recent advances have set new benchmarks for the travel industry. From airlines, to hotels, to online travel agents (OTAs), every segment is witnessing a radical transformation in consumer expectations. Travelers now demand interactions that are immediate, highly personalized and rich in context, while media channels amplify advocacy or dissatisfaction more widely than ever before.

As travel & hospitality marketers race to adapt, this new landscape provides opportunities for savvy brands to customize and simplify multi-channel customer experiences. By blending high tech with a human touch, travel brands can more effectively meet and cater to their consumers’ needs.

Get our 2016 research paper:

Targeting Moments of Need in the New Travel Landscape

KPI Focus

  • Occupancy Rate
  • Revenue per Room or Mile
  • Look-to-Book Ratio
  • Direct Bookings
  • Online Reputation & Ratings
  • Reservation Abandonment Rate
  • Promotion Conversion Rate
  • Loyalty Program Subscribers
  • Guest Satisfaction
  • Content Engagement
  • Search Ranking
  • Brand Sentiment

Expertise

  • Integrated Campaigns
  • Guest Journey Experiences
  • Mobile & Web Development
  • Content Strategy & Development
  • Social Media Strategy & Execution
  • Mobile Apps and Configurators
  • Targeting & Re-Targeting
  • Search Landing Experience Planning
  • Customer & Influencer Engagement
  • Loyalty Programs
  • Paid Search

CASE STUDIES

Aruba

DIGITAL RE-BRAND + TECHNOLOGY RE-PLATFORM

Transforming a regional brand into a worldwide destination for Caribbean tourism.

Icelandair

EXPERIENTIAL AND INTEGRATED MEDIA STRATEGY

Elevating a challenger brand through partnerships and high-impact media.

QUICK STUDIES

Collette

CAMPAIGN PLANNING + MEDIA BUYING

As a leading tour packager in an increasingly saturated online market, Collette needed to find new ways of driving awareness and sales in order to ensure sustained growth. BLITZ launched a multi-channel strategy to engage consumers at every stage of the travel exploration process through smarter targeting activated by a Data Management Platform (DMP). The integrated channel activation led to a 25% increase in total revenue and a 47% improvement of return on ad spend YOY.

Princess Cruises

SEARCH RESTRUCTURING

Princess Cruises needed an agency partner to heighten relevance during consumer searches and help establish the brand as a market leader in Alaskan cruises. BLITZ redefined Princess’s SEO strategy with enhancements and a restructuring of the brands paid search accounts. Our on-site and off-site optimization led to a 38% decrease in CPC, a 16% increase in CTR, and a 61% decrease in cost per lead. Shortly thereafter, our diligent improvements to the site architecture of the Princess Cruises website helped the brand achieve its ultimate goal of achieving the #1 organic search ranking for the term “Alaska Cruise.”

OUR CLIENTS

TRAVEL BRANDS WE’VE
HELPED MAKE FAVORITES

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Find out how we can put solutions
like these to work for you.

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